Dbrand Joke Tweet Twitter : Canadian device customization brand Dbrand recently made headlines when it replied to one of its customers in a tweet. Even though Dbrand always gives back through edgy and funny responses over social media, this brand’s efforts are now under negative light after an offending tweet to customer Bhuwan Chitransh. That tweet, which mocked Chitransh’s name, was met with the online community as something utterly unprofessional, offensive, and quite nearly racist. The backlash was such that Dbrand had to apologize in front of everyone publicly and compensate $10,000 to Chitransh.
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Key Points on Dbrand Joke Tweet Twitter
Product Complaint:
A consumer, Bhuwan Chitransh complained on X earlier Twitter, regarding a laptop skin that he ordered from Dbrand, which discolored within two months.
Dbrand replied them with a tweet on claiming the name of Chitransh, which garnered a lot of negative reactions for being offensive and unprofessional.
Public Outrage on Dbrand Joke Tweet Twitter
A lot of public outcry took place on different social media about the response Dbrand gave, tagging it to be offensive, and characterized as racist.
A powerful tech YouTuber, Marques Brownlee, took a stand to disapprove by saying that he would not do a single collaboration with Dbrand until the offensive tweet gets removed.
Response of Dbrand
Dbrand company wrote an official apology in which they accepted their mistake and offered Chitransh $10,000 in return as a kind gesture.
It went on to state, however, that mocking their customers is part of brand identity and is here to stay.
The brand later took down the offending tweet. It informed its followers that it had left it up initially on purpose so that they would not look like they were pretending like it did not happen.
Public perception:
The $10,000 they doled out to a few of their users must have conditions allegedly, making them consider it a “hush money.” Dbrand explicitly said that there is no loss regarding the offer
Initially Dbrand support did seem to provide a reasonable resolution to Chitransh’s problem before the infamous tweet from the main account.
- Brand Image and Customer Relations:
If not flat out, goes directly to the fine line that Dbrand walks with its abrasive social media persona. Within all of this—something that is part of their brand identity—it runs the risk of alienating customers and setting up PR nightmares.
Many others have found the tweet too offending, suggesting that Dbrand needs to focus on how it engages customers over social media to avoid controversies in the future. - Crisis Management:
Dbrand responded to the backlash mixingly. On the one hand, apologizing in front of the public and providing compensation is a pricelessly invaluable step. On the other hand, standing by this controversial social media strategy may be perceived to mean being tone-deaf.
o Comments that will be radically opposite in meaning will also mandate crisis managers to be effective not only in addressing the immediate issue but also in showing commitment towards the prevention of such incidences in the future. The statement by Dbrand that they would carry on with their current social media practices will perhaps not instill confidence among all stakeholders.
Conclusion on Dbrand Joke Tweet Twitter
The recent controversy surrounding Dbrand becomes a case study in the potential risks involved in carrying on a provocative brand identity across social media. For it is with these very same attributes—witty and abrasive, some might say—that can just as easily swing to discredit customer relationships. Going forward, Dbrand will have to strike the sensuous task of balancing its highly peculiar voice against a much more sensitive and soft touch within its customer interactions, especially around complaints and criticism.
